• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Geo-location

Starbucks Foursqaure Badge

5 brands already unlocking badges on Foursquare

Apr 13th

Posted by Lolly in Digital PR Campaigns

6 comments

A growing number of people are using  location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over this technology and it’s very much a question of who will be the first UK brand to come up with something cool, other than just rewards.

1) Pepsi – brand exposure… for a good cause

Pepsi were the first brand to jump on the Foursquare bandwagon last year by sponsoring the More >

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New shiny social networking site – meet Foursquare

Oct 10th

Posted by Lolly in Social Networking - Tools & News

3 comments

So yes, Foursquare is now available in London, and with it are all the badge-unlocking, social-drinking, night-life infesting, mobile gaming experiences our American friends have been experiencing for the better part of a year. It’s actually the kind of thing I was hoping Nokia and Dopplr would come up with following Dopplr’s acquisition…

For those of you who don’t quite know what I am talking about, Foursquare, is in a nutshell, a location service-based social network-come-game. What it does in effect is to tell you where your friends are and add a little fun to going out in the evening. More >

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