• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Girls who Rock benefit

Girls Who Rock Benefit Concert – the video!

Jun 25th

Posted by Lolly in Music & Gigs

1 comment

You may remember I recently blogged about Girls Who Rock, a benefit concert with an amazing line up of recorded artists which took place in NYC earlier this month. The video of the event is now available, and I have to say that the gig looked amazing!

The benefit concert was produced for She’s the First, a US-based association, which promotes the importance of educating girls, especially in the developing world. She’s the first sponsor girls around the globe by encouraging young women to unlock the power of their social networks, and creatively fundraise, giving underprivileged girls the means to break barriers More >
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GirlsWhoRock_Invite

Girls who Rock benefit concert – NYC 10th June 2010

Jun 7th

Posted by Lolly in Music & Gigs

3 comments

Calling all New Yorkers! Here’s a gig worth checking out if you don’t have anything planned yet this coming Thursday June 10th!

The first benefit concert produced for She’s the First called GIRLS WHO ROCK, will take place at Santos Party House – 96 Lafayette street NY, this coming Thursday 10th June.

The money raised will go to one of the She’s the First beneficiaries, AfricAid, to send girls to secondary school in Tanzania.

The benefit line-up is impressive and includes Shontelle, who is 3rd most requested on z100 now and top 30 on iTues/MySpace downloads; Kat DeLuna, a favorite of Akon and famous for her More >

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