• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Global web index

Global Web Index Social Entertainment Report 2011

Jan 14th

Posted by Lolly in Social Media stats

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Internet research agency GlobalWebIndex have just published their latest report offering a myriad of fascinating stats about the evolution of the web and how media professionals, content producers and brands can harness consumers’ thirst for (social) content.

Some of the key findings from the report include:

• Social media has reached mass maturity: Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing More >

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Trendstream Global web index

Dec 19th

Posted by Lolly in Social Media stats

1 comment

Accurate Social Media stats are hard to come by, however Trendstream have recently released a Global Map of Social Web, which illustrates peoples participation across the world.

The map is created from data collected as part of the Global Web Index research program, which analyses web usage, social web and associated impact in 16 countries across the globe.

The map visualises the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers. The length of the curve represents the penetration and the size represents the universe size.

Here are some of the key finding they’ve identified:

• The social web is mass market: Hundreds of More >

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