One of the most hotly debated topics in the search industry is the importance of a Web page’s URL structure, in other words, the web address for ranking purposes. Some SEO experts feel placing keywords in the URL is vitally important; a web page simply won’t rank well without keywords in the URL.

On the flip side, other SEO experts believe keywords in the URL don’t make or break search engine positions. Yet they nevertheless recognize how important keywords are from a usability perspective, both in terms of search engines’ and site visitors’.

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