• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Jason Falls

friendfeed

5 tips to make the most of FriendFeed

May 19th

Posted by Lolly in Digital PR Tips

6 comments

The blogosphere has been buzzing about FriendFeed lately, unfortunately for the wrong reasons; there seems to be a general lack of understanding about FriendFeed, yet its redesign and search facility make it a fantastic tool for PRs and social media marketers.

Here are a few tips on how to make the most of FriendFeed

1) Fill in your biography and upload your photo – you wouldn’t leave your Twitter profile blank would you?

2) When it comes to FriendFeed, less is more. Whilst you might be able to follow 1000+ people on Twitter, 1000+ FriendFeeds sounds a) silly b) unmanageable. FriendFeed helps you More >

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13th-march-2007-me-chris-brown

Jason Falls comes to London

May 17th

Posted by Lolly in Blog Till you Drop!

2 comments

London has a buoyant social media scene packed with regular bloggers meet ups, Tweet ups and exciting conferences. We are social bunch indeed, and as you are probably more than aware, I seem to be a permanent fixture on the London Social Media scene these days

The first blogger I ever met was the lovely Chris Brown back in 2007, way before I attended my first London Bloggers Meet Up.

I was very excited when US blogger and social media practitioner Jason Falls told me he was coming to London; I’ve been a big fan of Jason’s blog for the past 3 More >

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