blog till you drop!
A cocktail of advertising, social media, and technology
5 tips to make the most of FriendFeed
May 19th
The blogosphere has been buzzing about FriendFeed lately, unfortunately for the wrong reasons; there seems to be a general lack of understanding about FriendFeed, yet its redesign and search facility make it a fantastic tool for PRs and social media marketers.
Here are a few tips on how to make the most of FriendFeed
1) Fill in your biography and upload your photo – you wouldn’t leave your Twitter profile blank would you?
2) When it comes to FriendFeed, less is more. Whilst you might be able to follow 1000+ people on Twitter, 1000+ FriendFeeds sounds a) silly b) unmanageable. FriendFeed helps you cut through the noise by easily organising the feeds you follow. I use FriendFeed as an RSS reader to follow my favourite blogs whilst de-cluttering my Google Reader, but I also use it as a TweetDeck to keep on top of what’s going on in various countries.
3) Add your online presences to your account – FriendFeed is a lifestreaming service, i.e. a service that aggregates all your online presences under one roof.
4) The real time search is fantastic – it’s very much like Twitter Search, but better as it also searches blogs, Tumblelogs, Flickr, YouTube etc. If you are a marketer or a PR practitioner, you’ll be able to find out who the influencers are, and their sentiment towards your brand real-time etc. You can choose to search just your FriendFeed subscriptions or the whole of FriendFeed
5) Join/Create FriendFeed rooms – FriendFeed rooms can be a fantastic tool for NPD or simply to hear what people have to say about your brand or product.
Further reading: Blog post by Jason Falls on the back of a chat we had last week – Redefining FriendFeed
Thoughts? Reactions? How do you use FriendFeed?
Jason Falls comes to London
May 17th
London has a buoyant social media scene packed with regular bloggers meet ups, Tweet ups and exciting conferences. We are social bunch indeed, and as you are probably more than aware, I seem to be a permanent fixture on the London Social Media scene these days 
The first blogger I ever met was the lovely Chris Brown back in 2007, way before I attended my first London Bloggers Meet Up.
I was very excited when US blogger and social media practitioner Jason Falls told me he was coming to London; I’ve been a big fan of Jason’s blog for the past 3 years and it was very strange to finally spend some time with him. @mattoneill @kaigani and @msamayoa joined us in Soho for beer or five 
This is what we got up to; Mack you should definitely join us next time
Christine, CK and Katia, I’ll see you ladies next week in New York!