2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding  to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.

It’s exactly a year since Londoners danced at Liverpool Street station for T-Mobile. To celebrate this anniversary, T-Mobile have a special 3-minute commercial going on TV tonight on Channel 4 at 9.30pm, during Celebrity Big Brother.

The commercial  features 1107 people from around the UK who joined Josh’s Band and recorded a song together.The song can be purchased from iTunes, Amazon and Play.

T-Mobile making an interesting use of the social media space, as Josh’s Band is both on  Myspace (a really awesome Myspace page too!),  Twitter and a (personal?) Facebook Group to help Josh’s Band hit the Top 40.

This is an excellent example of digital outreach with minimum effort and maximu impact.

I am very impressed indeed!