Some forward thinking companies are incorporating the use of Twitter ID’s on their product packaging/advertising, and it looks as though this trend is on the increase.

Tweet what you think

Earlier this year, Pepsi used Twitter to launch Natural Born Cola, Pepsi Raw. The mini cans handed out across London, read “Tell us what you think ‘@twitter.com/pepsiraw’ in an attempt start conversations around the product with consumers. It was a nice PR initiative, that got bloggers excited, and it certainly influenced me to try their new cola (which is very nice BTW!).

Hashtags are cool!

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