Posts tagged Live Every Litre
Final countdown to the Live Every Litre online premiere
Jul 13th
Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.
We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…
I’d More >
Fancy going on a European road trip? Read on
Feb 22nd
We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh?
We’re currently at the first stage of the campaign, where Internet users can submit their dream journey onto the Live Every Litre site. A committee will then choose 4-5 lucky winners in each country who’ll embark on the road trip of a lifetime driving the Honda CR-Z across Europe… the icing on the cake? The whole experience will be filmed by award More >





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