blog till you drop!
A cocktail of advertising, social media, and technology
Blogtillyoudrop says: Find Me
Oct 12th
George Bernard Shaw’s observation that the US and the UK are “two nations divided by a common language’ became reality when I logged onto my Facebook account this morning (see below)
According to my calculations, 51.5001 of Brits would prefer to spell words such as favor or color without the letter ‘U’ as this makes spelling much easier. This figure decreased by -0.129057 compared to the previous year.
Head over there for confirmation of these figures but bear in mind that this website might help you with your quest for the perfect English…
Good luck!
The New York Lolly Cocktail card has arrived!
Oct 3rd
So I got my Blog cocktail card this morning courtesy Splendid Communications, and I’ll be having a go at making the ‘New York Lolly cocktail’ at the week-end 
I think Splendid Communications did a brilliant job at establishing relationship with the 50 or so bloggers who attended the Bloggers Meet Up on Tuesday, but they also managed to create a lot of buzz around the Smirnoff brand and the Moscow Mule via a variety of online venues such as the London Bloggers own blogs, Flickr, Twitter, Facebook but also YouTube, where you can watch a video of the making of the Moscow Mule.
The real challenge for Splendid, will be to keep their Facebook page an exciting place for its fans.
Once again, thanks for everything guys – I had a blast! And remember, a happy blogger is a blogger who will write about your product!
Bad PR, dating geeks and another night out with bloggers…
Oct 1st
Here’s a collection of PR pitches that landed in my inbox recently – some good, some, err, not so good!
PR pitch #1: Twitter = Talking in public
Tim from Olgivy, sent me an email yesterday asking me to blog about an ad campaign for a technology giant. I love advertising so technically it should have been something I would have been happy to blog about… and the ads also looked good.
Such a shame his pitch was the worst piece of PR I have ever seen! I hated the tone of voice in his email (sounded like he couldn’t be bothered), and the email looked like copy/paste job…. but the icing on the cake was this tweet:
Tim will hopefully learn that talking on Twitter = talking in public. I found the tweet by following the blog link on his signature email!
Pitch #2: Bloggers and dating
This morning I found an interesting article in my inbox – 50 reasons to date a geek. Let me get this right – I am a blogger, hence a geek, hence single right? 
The article is a little repetitive but nevertheless fun to read.
Pitch #3: Geeks unleashed at blogology
I attended the awesome monthly Bloggers Meet Up organised by Andy Bargery with the help of PR agency Splendid last night.
The Meet Up took Place at Diageo’s offices just behind Bond Street, to promote the Smirnoff brand, and the Moscow Mule, a tasty cocktail made of vodka, ginger ale, and a dash of lime.
Slpendid PR also did a fantastic job at reading our blogs and coming up with cocktails individually designed & personalised for ourselves and our blogs.
Good to see the usual suspects but also Julius, Hayley (albeit briefly) as well as some new faces!
Retail experience at the London Apple Store
Sep 11th
Originally uploaded by Life in LDN
Apple’s product launches are legendary. The hype generated by the firm’s (apparent) secrecy surrounding new product launches, as well as leaked photos of the 4th generation Nano, contributed to consumer excitement and eagerness to buy the latest iPod.
I was one of the thousands of people who went to the Apple Store on Regent Street last night, as I lost my iPod a couple of weeks ago. I may be an early adopter to a certain extent but I am certainly not one of these people who desperately needs the latest gizmos!
The in-store experience was a let down. Hundreds of tourist visit the Apple store for the ‘Apple experience’ each year but the store comes across as cheap and tacky. There was a gigantic polystyrene 3rd generation Nano in window which led me to believe that the new Nanos were not available yet. Once inside the store, I didn’t know where to get my Nano from (FYI go to the till and ask for one!)…
I was also slightly dissapointed by the colours of the Nano… Small changes such as format or colour drive consumer purchase, however the colours of the Nano on the Apple website had clearly been enhanced…
Overall, the 4th Generation Nano looks good and offers interesting new features. The larger screen is a definite improvement, the sound quality is awesome, and I particularly like the smooth, ‘DJ-like’ transition between the tracks.
ILounge has some interesting photos of the various generations of iPods right here
Bloggers meet up round 2.0
Jul 30th
I went to my second Bloggers’ Meet Up last night, held at Doggets in Blackfriars. The drinks were on Stella – just wanted to say thank you for supplying us with copious amounts of soft drinks, beer and vodka! We had lots and lots of fun so thank you! You can view last night’s photos here.
The usual suspects were here but I also got chatting to quite a few interesting peeps: Andy Bargery (thanks for organising the meet ups!),Willem (at last), Hayley, Anthony, Julius, Cristiano and Chris.
See you all next month!