The Somerset Drug and Alcohol Action Team (DAAT) have recently launched a new website aimed at 18-24 year-olds, encouraging party-goers to look out after their mates on a night out.

The look out for your mates website is packed with useful information relating to safe drinking and also includes a 2D game where you’ll have to sway your way out of a club at the end of the night, herding your friends out of the door.

18-24 year-olds are more likely to ignore traditional advertising messages than other age groups, and it’s nice to see that to see that online strategies are More >