• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Market Research

When did we start trusting strangers?

Sep 16th

Posted by Lolly in Social Media stats

3 comments

‘There a fundamental change in the way we search and source and share opinions, and today anyone can wield opinions far beyond their immediate social groups

I’ve just stumbled upon a fantastic research study carried out by Universal McCann aiming at understanding how consumers use, and interact with social media.

Universal McCann surveyed 17,000 active Internet users in 29 countries, making it one of the most wide reaching investigations into the subject of influence and WOM. Every market is representative by age (16-54) and gender.

They identified 3 key trends: the Rise of Social Media, Digital Friends and the Proliferation of Influencer Channels.

Whilst I am More >

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Calling all researchers!

Feb 22nd

Posted by Lolly in Qualitative Research

2 comments

 

Here’s the best Social Networking idea I’ve seen in ages – if you are a researcher, you simply have to sign up! Ray Poynter has put together a site for researchers called the Market Research Space… I just signed up and will work on my page at the week-end.  The site allows you to blog, post videoas etc etc.

I will keep you posted on how the site evolves but I think the concept is a fantastic idea so spread the word!

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