• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Marketing

“I like snogging better than sex”

Nov 16th

Posted by Lolly in Advertising and Communication

6 comments

I like snogging better than sex (Snog – Soho shop)

Originally uploaded by Life in LDN

Fear not, I am not going completely loopy and randomly blogging about sex!

As I was walking around Soho last night, I found this intriguing artwork on a Soho shop. As I was in the middle of Soho (the gay quarter in London, famous for its trendy bars, gay clubs and and sex shops), and as a typical jaded Londoner, I didn’t think much of it, until I came home and saw this comment from my friend Cristiano on my Flickr stream.

I quickly went onto the ifancyasnog.com website More >

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Nostalgia, nostalgia – remember ‘Les Crados’?

Sep 25th

Posted by Lolly in France

4 comments

I just discovered a Facebook group dedicated to ‘Les Crados’ and I am now feeling somewhat nostalgic.

Les Crados were a series of stickers available back in the 80′s. I have so many sticker albums from the 80′s that are probably worth a small fortune: Olive et Tom, Cat’s Eyes (my fav manga!), Lucille amour et rock n’ roll… My grandmother used to walk me to school and would buy me these stickers, although the Crados were certainly not her favourites due to their explicit content!

Nostalgia is a very powerful feeling, and something marketers can capitalise on, and I really think certain products should More >

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A few thoughts on seeding programmes

Feb 6th

Posted by Lolly in Digital PR Campaigns

3 comments

    Steve at VCCP asked me a while back how I felt about the 3 Skypephone seeding programme. The timing is perfect to share my thoughts as I have just agreed to take part in another seeding programme…

1)    Pitch it right

In case you didn’t know, my name is not Darryl and no I don’t live in the US! I am not quite sure how I would be able to blog about a US product when I don’t have any knowledge of the market… Read my blog (or at least pretend to read it!) and understand what makes me tick and More >

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