• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Matteo Starri

Fred Perry wants your story

Mar 28th

Posted by Lolly in Fashion 2.0

5 comments

My friend Matteo recently spotted an interesting Fred Perry social media campaign and being a huge fan of the brand, asked me if he could do a guest post about this initiative on my blog. We’re still in the middle of #bemyguest (check out my blog swap buddy, Michelle Chmielewski’s vlog right here), so I figured “why not, huh?”

By Matteo Starri

The above photo is Matteo’s very own submission. Read his story here

I recently got an update from one of the few newsletters I enjoy receiving, with a very catchy subject: “Fred Perry – Tell Us Your Story – £5,000 Prize”. More >

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Adventures in Twitterland… (bring back the link love)

Oct 15th

Posted by Lolly in Blogging

2 comments

Funny things often happen in Twitterland… Today’s randomness definitely got me LOLing away behind my screen…

Back in the old days, bloggers used to link back to one another other as a sign of appreciation, and an effective way of sharing content. Linking back also helped increase our Page Rank and Technorati authority; we (bloggers) call this the Link Love. With conversations now moving to Twitter, linking back to other bloggers is sadly a behaviour in decline…

In an attempt to help my friends with their Page Rank, I’d like to introduce you to my blogging buddies Nicolas the Frenchie (who’s going to More >

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