Hat tip to Mauricio for pointing me in the direction of this little gem!

Social Media ROI View more presentations from yongfook.

Social Media isn’t easy to measure and client seem to be obsessed with figures which are often hard to get. But how do we measure social media? Measuring Social Media Qualitatively – clients often forget the importance of loyalty, trust, satisfaction and brand perception. I recently managed a Twitter feed on behalf of a public sector client where Twitter followers thought it was a bot posting twitter updates. I started engaging with them and their perception of the client immediately became positive More >