• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Micro-Blogging

What kind of Twitter user are you?

Sep 19th

Posted by Lolly in Social Networking - Tools & News

1 comment

Ever wondered what kind of Twitter user you are? The Twitter Friend Follower ratio tool has the answer

And I am apparently a solid Twitter community member. Sounds good to me!

Sylwia has a great post on Twitter ratio and restrictions right here

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Life in Twitter Land – a collection of random tweets

Sep 10th

Posted by Lolly in Social Networking - Tools & News

4 comments

 

I seem to spend more and more time playing around with Twitter. Interstingly the Twitter experience keeps getting better and better as my number of followers increase. I just thought I would feature a few tweets that I either find interesting or that have made me chuckle…

I moaned about the ads on the new Facebook the other day and Iampennypops also agreed with me: they are very irritating and often badly targeted!

Google launched its own web-browser Chrome last week – despite a promising start and fairly good reviews, Chrome now seems to be going a little ‘loco’

Remember dial-up connections? Spending hours waiting for More >

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From what are you doing to what are they saying?

Jun 27th

Posted by Lolly in Social Networking - Tools & News

4 comments

I have just discovered that Plurk have now added a search feature allowing Plurkers to search for keywords in the Plurk-sphere. There is a little magnifying glass icon on the right hand-side corner of the timeline, click on it and you can search for whatever tickles your fancy!

 

 

 

 

I think the search engine represents a fantastic opportunity for brands [data mining] to see what people think about them, and could help with innovation, NPD or product improvements.

 

I also really liked the fact that Plurk seems to be available in different languages – this reminds me of the good old More >

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Are you Twittering, Plurking or Jaiku-ing?

Jun 22nd

Posted by Lolly in Social Networking - Tools & News

4 comments

 

Micro-blogging seems to be the new trendy thing to do – everyone seems to be Twittering, Plurking or Jaiku-ing… and by everyone, I mean bloggers or people with a strong interest in digital which makes me think that these applications are not quite mainstream yet, and may well never be.

 

Twitter is currently the most popular micro-blogging application out there. The graphics look good, and you can easily customise your page. Saying that, the Twitter outages are no secret to anyone and the picture of the whale being carried across the sea by small  birds when Twitter has reached maximum capacity says More >

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