• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged music

Twitter + Music = Twitgigs

Jul 24th

Posted by Lolly in Social Media Events

2 comments

Since the explosion of micro-blogging service Twitter last year, Twitter-powered events have been mushrooming across London; think Twestival, The Shoreditch Twit, Aperitweat or Twitcamp. Whether you want to network, share your social media knowledge with other Tweeps or simply enjoy a drink or two, there’s something for everyone!

Enters Twitgigs, London’s first ever social media event that combines Twitter with music.

Supported by Smirnoff Night Vision initiative, theTwitgigs Experiment will take place at The Vibe Bar on 6th August and will feature a battle of the bands competition, on-screen live twitter feeds, and music-related giveaways on the night.

The August event is a chance to bring the More >

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mandine

Music and Social Media – Amandine hits the right notes

Jun 21st

Posted by Lolly in France

4 comments

Six million broadband users are estimated to download files illegally every year in the UK in a practice that music and film companies claim is costing them billions of pounds in lost revenue annually.

So what can music companies do to tackle music piracy? Two things spring to mind: a) Fine illegal music downloaders (virtually impossible) 2) Be creative

I recently (legally) downloaded French singer Amandine Bourgeois’ first album and was pleasantly surprised to be given access to a VIP space on her website that includes an exclusive video diary, acoustic songs, photos and a fan forum where you can More >

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For the love of coffee

We7 Valentine’s playlist… with a twist!

Feb 9th

Posted by Lolly in Digital PR Campaigns

2 comments

Valentine’s Day – some love it, others hate it (a bit like Marmite…)

The folks at We7 recently asked me to put together a Valentine’s playlist, and as I’ll be DJing on Saturday night, I just thought it would be a fab opportunity to compile a few cool R&B/Funky House tracks for my Saturday night set!

We7 is a pretty cool site; it’s dead easy to use (unlike Last fm), and you can listen to hours of music (unlike iTunes!!!) for free! The Seldom Kid has put together both a pro-Valentine’s Day playlist as well an Anti-Valentine’s day playlist – have a listen when you More >

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