I simply LOVE the new Alcohol Units campaign by ad agency VCCP! The campaign aims at educating consumers about the number of units there are in drinks.

 

Adverts will appear on television, radio, advertising boards and newspapers advising that women should not regularly drink more than two to three units a day and men three to four.

 

The graphics are visually attractive, the message ultra-simple, informative and straight to the point! I am sure lots of consumers will complain that we live in a nanny state but I am 100% behind this campaign.

 

I simply wanted to point something I noticed More >