• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Old media vs. New media

July ’09, yet some journos still don’t get social media…

Jul 9th

Posted by Lolly in Social Media

4 comments

Flicking through my morning paper showed yet again that some old media journos really don’t get social media!

Old media has been suffering over the past couple of years, and that’s been evident with larger entities across several industries–print, television, film and music. Can this struggle be solely attributed to the rise of new media? The answer is yes, however it’s nice to see that the film and music industries are increasingly engaging with their audiences and attempting to tackle piracy through exciting social media campaigns.

Sites such as Twitter, Facebook or blogs are increasingly being discussed in papers, sadly More >

capture

Susan Boyle, new media phenomenon

Apr 26th

Posted by Lolly in Social Networking - Tools & News

3 comments

The Internet has not seen anything quite like Susan Boyle, whose online popularity is headed straight to the history books (figures correct at time of writing) - More than 100 million views on YouTube - 1,651, 232 fans on Facebook - Countless Tweets and Diggs

To media observers, the speed and scope of Susan Boyle’s online presence is a testament that the marriage between old media, her performance first aired on British television, and new media namely Twitter (with a little help from Ashton Kutcher and Demi Moore), YouTube and Facebook is broadening the reach of all media, from one channel to another, from More >

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