• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Paris

Louvre Bouteille Paris

Cool Parisian Store Fronts

Jan 30th

Posted by Lolly in Advertising and Communication

No comments

Honoré de Balzac  once wrote ‘Les devantures de boutiques sont devenues des poèmes commerciaux’ (1837)

Store fronts have become commercial poems.

I spotted these absolutely gorgeous store fronts in Paris, which immediately stood out from the mass-market world we’ve all become accustomed to. I’ll do my very best to translate their meaning in English.

Louvre Bouteille is a cute bar located near the Louvre museum. Add an apostrophe, and L’ouvre bouteille stands for a bottle opener. Very smart play on words!

‘A la tête du client’ tends to be used ironically, when a shop owner for instance, treats their customers differently depending on what they More >

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Toi, moi et Paris

Nov 30th

Posted by Lolly in Advertising and Communication

17 comments

I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.

The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.

The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and More >

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