I am sure you’ve all seen the lovely Sainsbury’s customer service letter that was doing the rounds in the social media world today. I’ve been doing a bit of digging around to try to understand how the story went viral; here’s my theory.

If you Google ‘Sainsbury’s Customer Service Letter’ you’ll find 420,000 search results; some are related to the Tiger Bread story, others aren’t. If you look at the date when the articles were posted, you’ll quickly find out that the Sainsbury’s Customer Service story in fact broke out in June 2011.

In June 2011, little Lily’s mum, blogged about the customer More >