• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged Sandrine Plasseraud

Breaking news: blogging is stressful!

Aug 11th

Posted by Lolly in Blogging

4 comments

 

 

Blogging is stressful aka the creative idea supporting Berocca’s recent bloggers’ outreach. Rather than pitching bloggers directly, Berocca advertised the blogger’s stress relief pack on their own website… I heard about the campaign via a friend’s blog… in other words, viral WOM does work

 

 

 

Berocca put together a really funky creative campaign offering 50 lucky bloggers stress relief packs (see picture below)

 

 

I had never heard of Berocca before (I am rarely sick!), hence their campaign did really work well in terms of raising awareness… and I am now a convert after trialling the product on Saturday morning (much better than standard vitamin More >

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A little something light and fluffy!

May 23rd

Posted by Lolly in Blog Till you Drop!

5 comments

 

Photo taken at The Cans Festival – May 2008

 

I was tagged by both Sandrine and Christine ages ago but never found the time to do these memes! Better late than never

 

Christine tagged me on the 4×4 about me. There are four categories and 4 bits of information are needed for each category:      

4 places I have lived in:

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