• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged search engines

This Time it’s Personal: It’s You (is it really?)

Oct 25th

Posted by Lolly in Advertising and Communication

4 comments

Does anyone understand the meaning Yahoo!’s latest advertising campaign ‘This Time it’s Personal: It’s You!’?

After a little Googling (ooo the irony!), I found out that this campaign is in fact supporting Yahoo!’s new search format which now features a new left column that allows users to filter results, but also to include notes in their Search Pad (does anyone know what a search pad is? I didn’t…)

Will people understand the meaning of this campaign? Unlikely.

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Cuil review from a linguistic point of view…

Jul 28th

Posted by Lolly in Branding & Packaging

19 comments

 

I picked up a thread by Mashable on Twitter this morning talking about the new search engine Cuil, packed with ex-Googlers in their team. Cuil claim to be the world’s biggest search engine, with an index of 120 billion websites in the world. Rather than relying on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. The odd name Cuil is an Irish word for knowledge. 

Well dear Cuillers (cuillère in French means spoon), I have something to tell you… If you’re claiming to be the largest search engine in the world, you should think global and More >

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