• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged SEO

Screen shot 2011-07-12 at 15.43.41

Using social content to drive sales through search

Jul 12th

Posted by Lolly in Digital PR Tips

No comments

There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand.

I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create content. Needless to say, it doesn’t quite work that way. Why? Because people have no reason to learn about the brand and its story.

Having a brand presence on the More >

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seo_dubai

SEO for blogs

Oct 8th

Posted by Lolly in SEO 101

5 comments

SEO Queen Judith Lewis gave a short presentation about SEO for blogs at the London Bloggers Meet up earlier this week. If you self-host your blog, SEO is something you’ll need to get to grips with Here are her slides:

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wordpress-url

SEO 101 – URL Structure

Mar 9th

Posted by Lolly in SEO 101

No comments

One of the most hotly debated topics in the search industry is the importance of a Web page’s URL structure, in other words, the web address for ranking purposes. Some SEO experts feel placing keywords in the URL is vitally important; a web page simply won’t rank well without keywords in the URL.

On the flip side, other SEO experts believe keywords in the URL don’t make or break search engine positions. Yet they nevertheless recognize how important keywords are from a usability perspective, both in terms of search engines’ and site visitors’.

If you are a WordPress user, you will be More >

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seo

SEO 101 – Page Title Tag, Meta Description and URL

Feb 23rd

Posted by Lolly in SEO 101

2 comments

Rule #1: SEO is a crucial element of a successful Social Media Campaign

Imagine you’re setting up a blog on behalf of a client, you should not only be able to guide and support them in terms of content, layout, plugins etc but also in terms of SEO to make sure the blog lands the top spot on Google.

The Page Title Tag, Meta Description and the URL can have a big influence on the rankings and if the result is inspiring to click on is sometimes a challenge.

But today I found a perfect example of how you can simply explain it More >

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Blogging used to be so easy…

Sep 23rd

Posted by Lolly in Blog Till you Drop!

6 comments

… and I am ready for new challenges! In other words, there will be a lot of changes on this site over the coming month weeks.

It amazing to see how things have changed over the last couple of years… blogging was something I did in my spare time and I never really cared about rankings or traffic. And then someone introduced me to a tool that has made me realise that this very blog needs a lot of work!

Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website More >

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