• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Social Media Campaigns

LEL premiere

Best automotive Social Media campaigns of 2010

Dec 28th

Posted by Lolly in Digital PR Campaigns

7 comments

It’s that time of the year again, where I’ll be taking a look at the most exciting automotive campaigns of 2010.

Toyota Conversations – Crisis Management

Back in March, Toyota delt with negative backlash from the massive safety recalls of its vehicles. The Japanese auto giant launched a branded channel on TweetMeme in partnership with Federated Media, aggregating and organizing Twitter conversations regarding Toyota in an attempt to repair its image.

The site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota More >

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Best social media campaigns of 2009 (part 2)

Dec 26th

Posted by Lolly in Digital PR Campaigns

4 comments

Thanks to everyone who re-tweeted my best social media campaigns of 2009 yesterday. Hope you guys are ready for some more!

Ongoing – Meet Zack, the teenager who woke up one day with girl parts…

A really weird social media campaign for Tampax (yes!!) by Leo Burnett in the USA. Even tampons can be marketed through social media!

Zack is an average teenager who wakes up one day with ‘girl parts’. Uncertain as to what to do, he decides to share his experiences via his blog and Twitter feed.

It’s a little weird at first, but his adventures are disgustingly addictive!

July 2009: Harry Potter More >

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Best social media campaigns of 2009 (part 1/2)

Dec 25th

Posted by Lolly in Digital PR Campaigns

14 comments

Inspired by Adam Vincenzini’s the top 99 of ’09 , here’s a list of my fav social media campaigns and digital shenanigans of 2009:

January 2009 – The United Sites of Obama

The Obama election campaign was arguably the greatest social media media ever orchestrated to date.

Like a lot of web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications, both niche and mainstream under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton More >

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