• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Social Networks

An apology…

Jan 26th

Posted by Lolly in Social Networking - Tools & News

No comments

I signed up on Bebo for work purposes yesterday and Bebo decided to send the following email to every single one of my Gmail contacts grrrr

Jut to clarify a couple of things, unless you’re 12 you will NOT like Bebo and there’s absolutely nothing to get excited about on my Bebo profile

Thanks you sooooooooo much for those of you who specifically created a Bebo profile following my invite -you ROCK!

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Social networks are lost in translation…

Oct 7th

Posted by Lolly in Transcultural Marketing

6 comments

The Brits are notoriously bad at foreign languages. I have met so many people in the UK, including Brits, Kiwis, Ozzies, Saffas and Americans,  who wished they could speak another language. There seems to be a common misconception that learning a foreign language is easy. My dear friends, you couldn’t be more wrong – learning a foreign language takes time, dedication and passion.

Most social networks seems to sadly only speak one language – English. On the one hand, I can totally understand why English is the primary language, but on the other hand they seem to exclude a huge chunk More >

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