• anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Starbucks

Burberry Instagram

The fashionable rise of Tumblr and Instagram

Apr 5th

Posted by Lolly in Apps

7 comments

I’ve changed my mind about Tumblr.

Two years ago, I left Tumblr for Posterous, but it seems that Tumblr has made an interesting come back in recent weeks; it’s simple to use, customizable (oh Posterous, your templates are too clinical for my liking), fun (reblogging this, reblogging that!) with a strong sense of community making it easy for users to engage with, and reblog branded content.

And fashion brands have fast spotted an opportunity to set up a presence on the simple blogging service. Tumblr is a great space to convey brands’ DNA through images and content that may not necessarily appeal More >

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More brilliant Starbucks news!

Sep 22nd

Posted by Lolly in Digital PR Campaigns

3 comments

Following on from my recent post about Starbucks, I have just been informed that Starbucks are now offering free wi-fi with their Starbucks reward card! This is absolutely brilliant news and is likely to make me go to Starbucks instead of one of their competitors!

Quick question to the Starbuck’s PR team – is free wi-fi also available in the other international markets?

Believe or not, wi-fi is hard to find in Clapham Junction!

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Starbucks UK news

Sep 3rd

Posted by Lolly in Digital PR Campaigns

2 comments

Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon.

Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives.

Starbucks recently launched an instant coffee product called  VIA Ready Brew (VIA = road in Italian in case you were wondering).  Being French and all, I am not a big fan of instant coffee (hmmm Italian espresso anyone?;) but I have to say that VIA Ready brew tasted quite nice and a lovely More >

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