blog till you drop!
A cocktail of advertising, social media, and technology
More brilliant Starbucks news!
Sep 22nd
Following on from my recent post about Starbucks, I have just been informed that Starbucks are now offering free wi-fi with their Starbucks reward card! This is absolutely brilliant news and is likely to make me go to Starbucks instead of one of their competitors!
Quick question to the Starbuck’s PR team – is free wi-fi also available in the other international markets?
Believe or not, wi-fi is hard to find in Clapham Junction!
Starbucks UK news
Sep 3rd
Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon.
Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives.
Starbucks recently launched an instant coffee product called VIA Ready Brew (VIA = road in Italian in case you were wondering). Being French and all, I am not a big fan of instant coffee (hmmm Italian espresso anyone?;) but I have to say that VIA Ready brew tasted quite nice and a lovely alternative to ‘a proper’ cup of coffee if you’re on the road.
The Starbucks team also gave us a Starbucks Card which can be used to pay for your coffee, get small freebies (free refills, wi-fi etc), and the card can also be used in Starbucks stores around the world – very convenient indeed.
Finally, Starbucks have started serving Fairtrade coffee in all of their espresso-based drinks and created a shiny microsite to commemorate the occasion – follow the Fairtrade Journey for more info.
The fair-trade coffee campaign is understood to be the biggest the US coffee giant has run in the UK and Ireland since it opened its first stores here in 1998.
Starbucks are clearly trying to differentiate themselves from the competition, and I hope to see more social-media related initiatives from these guys very soon.