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    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Street Art

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QR code street art spotted near Brick Lane

Sep 16th

Posted by Lolly in Art

7 comments

The QR code is actually scannable and redirects to electro band Clean Bandit‘s website. I love this!

Check out their new EP Telephone Banking - quirky!

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Postcards from Berlin: artworks by JR and Interbrigadas

Feb 20th

Posted by Lolly in Art

1 comment

Street Art in the German capital is very much varied and alive; many artworks continue to be created and a number of artists thrive in this interesting city. Berlin offers a very wide collection of street art on its wall and streets through stencils, paste-ups, cut-outs or scratchitis.

For your pretty eyes, I just thought I would share a couple of artworks which really caught my eye.

French photographer JR caused quite a stir with his paste-up project face to face which some consider the biggest illegal photo exhibition ever. Through his art, JR aims to raise raising awareness within conflicts by showing each More >

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Toi, moi et Paris

Nov 30th

Posted by Lolly in Advertising and Communication

17 comments

I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.

The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.

The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and More >

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Ford’s ‘Go find it’ campaign – discovering Street Art around Shoreditch

Dec 6th

Posted by Lolly in Digital PR Campaigns

2 comments

The credit crunch is biting hard, consumers are tightening their belt and Ford is turning to social media to make some noise and catch our attention. And they’ve been doing a pretty good job so far, firstly with their this is now campaign, and now with  go find it for the new Ford Ka.

The campaign is all about letting people find and explore the hidden discoveries which are out there, everything from clean graffiti to undiscovered websites and the very best street art. We spent most of the afternoon looking around Shoreditch only to realise that sadly, we fail to spot beautiful More >

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