• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged T-Mobile

Sneak preview of T-Mobile’s latest flashmob

Apr 30th

Posted by Lolly in Advertising and Communication

5 comments

The second T-Mobile flashmob took place earlier on this evening in the form of a giant karaoke hosted by Vernon Kaye on Trafalgar Square.

I found out about the event on YouTube yesterday, tweeted about it, and it was quickly re-tweeted by a few of my followers. I personally really like their social media strategy so far and I am glad to see that they are using Twitter to engage with bloggers, as they asked me to blog live at the event. I unfortunately arrived a little too late and couldn’t find the organisers! Sorry for letting you down!

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Join T-Mobile’s next flashmob

Apr 28th

Posted by Lolly in Advertising and Communication

No comments

Remember the T-Mobile dance?

It looks like T-Mobile are planning another flashmob later on this week and this time we’re invited

I am planning on going popping over to Trafalgar Square after work on Thursday, and it’s also the perfect excuse to grab a drink or two afterwards. Who’s in? (don’t forget your camera)

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The T-Mobile Dance

Jan 28th

Posted by Lolly in Advertising and Communication

5 comments

Not brand new news, but something I’d like to share with my non-UK readers as it  put a smile on my face

T-Mobile recently organised a flashmob at Liverpool Street,  where dancers took over the station and started seriously ‘shaking it’

In terms of SEO and organic social media coverage, T-Mobile did really well, and the video on their YouTube channel has almost had 2 million hits! G1 anyone?

I’ve been saying for a while that YouTube is not currently being used by brands to its full potential but T-Mobile have done a fantastic job with their Life’s for Sharing channel that includes behind More >

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