blog till you drop!
A cocktail of advertising, social media, and technology
Sneak preview of T-Mobile’s latest flashmob
Apr 30th
The second T-Mobile flashmob took place earlier on this evening in the form of a giant karaoke hosted by Vernon Kaye on Trafalgar Square.
I found out about the event on YouTube yesterday, tweeted about it, and it was quickly re-tweeted by a few of my followers. I personally really like their social media strategy so far and I am glad to see that they are using Twitter to engage with bloggers, as they asked me to blog live at the event. I unfortunately arrived a little too late and couldn’t find the organisers! Sorry for letting you down!
I managed to take a few photos and a video of the event… it’s very amateurish but I only had my N95 with me at the time!
Needless to say, I can’t wait to see the final result, and I hope Spotify will be part of their overall Social Media strategy!
Join T-Mobile’s next flashmob
Apr 28th
It looks like T-Mobile are planning another flashmob later on this week and this time we’re invited 
I am planning on going popping over to Trafalgar Square after work on Thursday, and it’s also the perfect excuse to grab a drink or two afterwards. Who’s in? (don’t forget your camera)
The T-Mobile Dance
Jan 28th
Not brand new news, but something I’d like to share with my non-UK readers as it put a smile on my face
T-Mobile recently organised a flashmob at Liverpool Street, where dancers took over the station and started seriously ’shaking it’ 
In terms of SEO and organic social media coverage, T-Mobile did really well, and the video on their YouTube channel has almost had 2 million hits! G1 anyone?
I’ve been saying for a while that YouTube is not currently being used by brands to its full potential but T-Mobile have done a fantastic job with their Life’s for Sharing channel that includes behind the scenes videos, how to do the T-Mobile dance and reactions of the public.You can also watch hilarious videos from the world of YouTube in the Dance Hall of Fame. Stay tuned…