Yupyland Custom Nike Air

Originally uploaded by YUPYLAND

When big brands come up with successful communications campaigns or slogans, follow-ups always seem to be a little disappointing.

The latest brand to be a victim of its own marketing success is sportswear giant Nike.

Nike recently came up with the slogan ‘Here I am’ for their new range of trainers targeted at women in Europe. When placed next to Nike’s overarching tagline, Nike’s new slogan looks like this:

‘Just do it’ – ‘Here I am’

I am not so sure this is the image Nike wanted to convey for their new range of trainers!!!

Can you think More >