Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type.

The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry.

There are however a number of fails in their approach:

- I would have liked to see a big ‘Tweet your curry type’ button on the Twitter micro-site. Their share this button isn’t particularly user-friendly. In addition, no Twitter hashtag was included in the Tweets.

- The Twitter micro site doesn’t link back to their main corporate website and I wasn’t quite sure More >