Posts tagged Twitter
Taking a closer look at Twitter Promoted Trends…
Jul 16th
I have to admit that I haven’t been Tweeting and blogging as much as I used to, and have become much more of a passive observer in the last few months. I was pleasantly surprised when I spotted the ‘new look’ (I am not entirely sure when Twitter rolled this out) multimedia rich trending topics page.
Of course there are risks involved in buying promoted trends if clumsily used, but this multi-media format really brings links tweeted to life, and made me want to scroll through the pictures / videos and tweets to find out more about #lovebox. If I were to More >
Checking in on Social Media in the US is a completely different story…
May 31st
During my recent trip to NYC, I couldn’t help but notice how much more mainstream Social Media is in the USA. As Adam pointed out in his recent 10 Foursquare secrets worth making public post, Foursquare [and other services] is much advanced than it is in London.
Here are a few interesting things I spotted out and about…
1) Foursquare
Businesses in NYC have completely embraced Foursquare and are being innovative with badges and offers.
NBC Studio are luring passers by into checking out The Toyota Concert Series by offering a limited edition badge - as Adam, highlighted, businesses are doing their bit, creating reasons More >
A brand engaged with me the other day…
Apr 26th
As a consumer, I recommend and even occasionally express my discontent about brands via Twitter or my blog.
As a social media pro, I spend most of my days managing online presences for other brands, engaging with both fans and detractors.
And the other day, for the first in absolutely ages, a brand engaged with me… this brand was Italian, which made the whole experience even more exciting!
I was having a chat with a couple of bloggers I am currently working with about Spritz, an aperitif typically consumed in the North of Italy. Spritz is a refreshing drink prepared with white wine or Prosecco wine, a More >
Customer service 2.0 – Easyjet
Dec 18th
I had a bit of an epic journey attempting to travel back to Lyon for the festive season today. I missed my 5AM train to Gatwick, jumped on a taxi and arrived at the airport only to be informed that my Easyjet flight was delayed. Armed with a good book and a very large cup of black coffee, little did I know that my journey would turn into a nightmare. I won’t bore you with all the details (it took me ages to get my suitcase back and I ended up being stranded in Croydon!) but Easyjet have been doing More >
The Socialisation of TV Advertising
Nov 11th
TV is becoming increasingly social. As Neil points out, Twitter went into complete overdrive over the X-Factor last Sunday following Lucie Jones’ shock eviction, with 8 out of the top 10 Twitter trending topics being X-Factor related*.
I got rid of my TV when I moved in my flat last year; my flat is on the small side, and I prefer to indulge in catch up TV these days.
BBC Iplayer offers ad-free programmes whilst ITV and Channel 4 still broadcast ads.
Interestingly, catch up TV ads are interactive in a Spotify clickable banners kind of way – when you More >
Adventures in Twitterland… (bring back the link love)
Oct 15th
Funny things often happen in Twitterland… Today’s randomness definitely got me LOLing away behind my screen…
Back in the old days, bloggers used to link back to one another other as a sign of appreciation, and an effective way of sharing content. Linking back also helped increase our Page Rank and Technorati authority; we (bloggers) call this the Link Love. With conversations now moving to Twitter, linking back to other bloggers is sadly a behaviour in decline…
In an attempt to help my friends with their Page Rank, I’d like to introduce you to my blogging buddies Nicolas the Frenchie (who’s going to More >
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