• anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged Twitter

skittles

Share the Skittles love!

Mar 2nd

Posted by Lolly in Web & Technology

1 comment

I am loving Skittles for doing this on a Monday morning – it really did brighten up my day! Very brave of you guys! Enjoy the SEO love from the rest of the blogosphere!

I heart Skittles for reminding me of my childhood and also changing their homepage yay!

UPDATE: Following my over-excited blog post about the Skittles website this morning, I just thought I would briefly expand on why I loved this campaign:

  • When I arrived in the office this morning, the comments about Skittles on Twitter were pretty positive… until the kids started sending weird/rude tweets…  You can’t make everyone happy, More >
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how_do_people_use_twitter_hubspot

Free Twitter SMS alerts in the UK return thanks to Wadja

Mar 1st

Posted by Lolly in Web & Technology

11 comments

Last Friday, a friendly PR dropped me an email to inform me that Wadja.com, the mobile web, media and messaging service, will power Twe2 free Twitter SMS alerts, allowing users to receive @replies and DMs to Twitter users both in the UK and worldwide.

Last year free text message updates from Twitter were stopped in the UK, causing outrage amongst Twitter users. As a result, UK Twitterers increasingly started using applications such as Twitterrific, Tweetie, ShoZu, or even mobile services such as m.slander.net or m.twitter.com to tweet on the go.

Incidentally, I also recently spotted an interesting report published by  HubSpot on More >

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india

I heart Facebook (and Twitter too)

Feb 25th

Posted by Lolly in Social Networking - Tools & News

4 comments

I’ve been really pleased to see all the buzz in the press around Twitter lately (albeit not always positive), and at least my ‘offline’ friends now remotely know what I am talking about when I mention Twitter… well kind of!

I am however a little sick and tired of hearing that Twitter is going to kill Facebook … I don’t think so!

Twitter is a micro-blogging site used by people who blog and whilst it may be growing and getting tons of coverage at the mo, it is not mainstream yet. I would even go as far as saying that it More >

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#inaug09 – Obama and Social Media Part II

Jan 20th

Posted by Lolly in Digital PR Campaigns

4 comments

The Social Media campaign created and managed by GMMB last year on behalf of Barack Obama was truly fascinating – Obama was indeed everywhere online from mainstream sites such as Facebook, Myspace or Twitter to niche communities such as Eons or AsianAve.

Today millions of people are attending or watching the Obama Inauguration on TV/Online, but are also creating content live across the Globe through Social Media.

1) Avatars

Shepard Fairey’s ‘Hope’ poster of Barack Obama became the iconic image of a historic campaign. I spotted lots of Twitterers this morning who changed their avatar using  Obicamicon.me. Here’s Lolly-Obama!

2) Twitter

There were sightings of the Fail Whale More >

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Twitter spam or Twitter virus?

Jan 5th

Posted by Lolly in Social Media

8 comments

Relating to the iPhone…

I was hoping that someone would kindly send me an iPhone after reading my last post

I just got these two messages from @thepinkpeppercorn and @deejackson - the funny thing is that last time I checked, their profiles were genuine.. @thepinkpeppercorn’s profile has now been disabled, but I am wondering if we have a case of Twitter virus on our hands… don’t click anything dodgy folks!

Has anyone received anything similar?

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2008 most Contagious

Dec 30th

Posted by Lolly in Advertising and Communication

1 comment

Contagious Mag, recently published their Best of 2008 report.

Most Contagious 2008 View more documents from gregfromparis.

As we’re almost in 2009,  I just thought I would highlight my personal favs of 2008:

1) The Obama Campaign – a truly amazing integrated Social Media Marketing campaign, with Obama being quite literally everywhere! I am slightly dissappointed to see that the Twittering stopped the day Obama was elected but the blog is still going strong... to be continued

2) The iPhone – although I wasn’t particularly keen on the iPhone when it was launched, I am now officially in love with its touch screen and numerous cool More >

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