Posts tagged Universal McCann
Wave Report 2010: The Socialisation Of Brands
Nov 3rd
Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to its maximum potential.
Sit down and grab a coffee as this report is 72 pages long and explores the new social media landscape, its impact in our daily lives and even attempts to explore the future of social media.
Worth reading
When did we start trusting strangers?
Sep 16th
‘There a fundamental change in the way we search and source and share opinions, and today anyone can wield opinions far beyond their immediate social groups
I’ve just stumbled upon a fantastic research study carried out by Universal McCann aiming at understanding how consumers use, and interact with social media.
Universal McCann surveyed 17,000 active Internet users in 29 countries, making it one of the most wide reaching investigations into the subject of influence and WOM. Every market is representative by age (16-54) and gender.
They identified 3 key trends: the Rise of Social Media, Digital Friends and the Proliferation of Influencer Channels.
Whilst I am More >





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