• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged VCCP

A new challenger for Absolut Vodka and another anti-binge drinking ad

Jul 24th

Posted by Lolly in Advertising and Communication

4 comments

Wodka is a product that has been out for a while now, and you just have to love their campaign!

 

 

 

With the influx of Poles in the UK, and the expansion of Europe, Polish Vodka Wodka has become a new item in UK’s shopping baskets. This has to be the best alcohol campaign I have seen in a while.

 

Still on the topic of alcohol consumption, I recently discovered another official anti-binge drinking campaign ad. You may remember that I was recently invited to the launch of the new Home Office’s anti- binge drinking campaign produced by ad agency VCCP. Although a little too More >

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VCCP’s binge drinking advertising premiere

Jun 18th

Posted by Lolly in Advertising and Communication

6 comments

 

VCCP invited me yesterday, along with a bunch of other bloggers, to the premiere of the Home Office’s latest advertising campaign to tackle binge drinking amongst 18-24 year-olds. Sadly, none of us got drunk!

 

The VCCP binge drinking ads form part of a wider government campaign aimed at educating consumers about alcohol. There are plenty of other good ads out there, such as the alcohol units campaign also by VCCP but also this print poster by TBWA.    

 

The meet up took place in Covent Garden at the bottom of Long Acre (towards Holborn) where there is currently a Selfridges-type window display with mannequins mirroring the TV More >
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10 green bottles standing on a wall…. but how many units per bottle?

May 20th

Posted by Lolly in Advertising and Communication

4 comments

    

 

I simply LOVE the new Alcohol Units campaign by ad agency VCCP! The campaign aims at educating consumers about the number of units there are in drinks.

 

Adverts will appear on television, radio, advertising boards and newspapers advising that women should not regularly drink more than two to three units a day and men three to four.

 

The graphics are visually attractive, the message ultra-simple, informative and straight to the point! I am sure lots of consumers will complain that we live in a nanny state but I am 100% behind this campaign.

 

I simply wanted to point something I noticed More >

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