• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Vodka

Smirnoff launches Green Apple Smirnoff and Lime Smirnoff

Sep 15th

Posted by Lolly in Digital PR Campaigns

No comments

You may remember Smirnoff sponsored the London Bloggers Meet Up last year promoting the delicious Moscow Mule, and also gave us some personalised cocktail cards.

It’s no secret that I enjoy cocktails now and again, and the PR agency promoting Smirnoff invited me to the UK launch of their new exciting flavours – Green Apple Smirnoff and Lime Smirnoff. I couldn’t attend last Friday’s official launch as I was on holiday, but the Smirnoff team unveiled five huge ice sculptures across the UK carved by ice-sculptor Jamie Hamilton to celebrate the launch.

Appearing in Glasgow, Edinburgh, Manchester, Liverpool and London, the ice More >

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A new challenger for Absolut Vodka and another anti-binge drinking ad

Jul 24th

Posted by Lolly in Advertising and Communication

4 comments

Wodka is a product that has been out for a while now, and you just have to love their campaign!

 

 

 

With the influx of Poles in the UK, and the expansion of Europe, Polish Vodka Wodka has become a new item in UK’s shopping baskets. This has to be the best alcohol campaign I have seen in a while.

 

Still on the topic of alcohol consumption, I recently discovered another official anti-binge drinking campaign ad. You may remember that I was recently invited to the launch of the new Home Office’s anti- binge drinking campaign produced by ad agency VCCP. Although a little too More >

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