• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Wadja

twe2

Loving Twe2

Mar 11th

Posted by Lolly in Web & Technology

5 comments

You may remember my recent post about the Twe2 service powered by Wadja which offers free Twitter SMS for @reply and DMs.

I have been using the service for a couple of weeks, and I am totally hooked! I love getting a real-time text message every single time someone DMs me, and it’s dead easy to save mobile phones or email addresses directly onto my phone.

I decided to opt out of the @reply option as receiving too many text messages was a little irritating and also drained my battery!

In a nutshell, I think that Twe2 really adds value when it comes to DMs More >

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how_do_people_use_twitter_hubspot

Free Twitter SMS alerts in the UK return thanks to Wadja

Mar 1st

Posted by Lolly in Web & Technology

12 comments

Last Friday, a friendly PR dropped me an email to inform me that Wadja.com, the mobile web, media and messaging service, will power Twe2 free Twitter SMS alerts, allowing users to receive @replies and DMs to Twitter users both in the UK and worldwide.

Last year free text message updates from Twitter were stopped in the UK, causing outrage amongst Twitter users. As a result, UK Twitterers increasingly started using applications such as Twitterrific, Tweetie, ShoZu, or even mobile services such as m.slander.net or m.twitter.com to tweet on the go.

Incidentally, I also recently spotted an interesting report published by  HubSpot on More >

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