Posts tagged WOM Marketing
Influencing decision-making through social media: Coraline the movie
May 15th
I went to see the truly amazing Coraline 3D at the cinema, with fellow blogger Julie last week.
Had I just seen Coraline posters on the Tube, I probably wouldn’t have considered watching this movie. But here’s the twist; I heard about the movie through social media months ago and eagerly anticipated its release.
Wieden+Kennedy were given the task to reinvent the way you market a movie and created an amazing campaign by coordinating online/offline mass-intrigue and buzz around the film. Here’s the video they created to support the release of Coraline:
This campaign got me thinking about social media and the decision-making More >
WOM vs. Digital PR (#mcl2)
Dec 19th
Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here.
One of the sessions I took part in, led me to think about the differences between WOM and digital PR, and this post attempts to identify the subtle nuances between both disciplines.
WOM, is a reference to the passing of information from person to person. Word of mouth marketing which emcompasses a variety of sub-categories, including buzz, blog, viral, grassroots, More >
Are bloggers turning into puppets controlled by marketers?
Nov 7th
Social Media Marketing / WOM Marketing / Digital PR – an increasing number of brands are trying to engage with consumers using social media these days.
Social Media is impacting on the decision making process, and marketers have jumped at the opportunity to use bloggers’ influence to get reviews about their products. It’s cheaper than traditional marketing and it seems to work (for now anyway…)
As a blogger and WOM Marketing specialist, I know how things work both from a blogger’s perspective as well as behind the scenes, crafting campaigns and deciding which bloggers we should engage with. [NB: 'engaging' as opposed More >
Blog Action Day – poverty must end!
Oct 15th
Today is Blog Action Day. 10,369 (at time of writing) bloggers, podcasters and videocasters around the world have decided to address today the same topic, poverty, to raise awareness and trigger a discussion.
I live London, one of the coolest cities in the world, but cool has a hefty price-tag… We’ve all complained about Tube fares, our extortionate rent, but we nevertheless still shop till we drop!
We seem to have forgotten the millions of children and pensioners who live in poverty. And as the credit crunch is starting to bite, things will get worse…
So instead of buying that extra gin & tonic More >
When did we start trusting strangers?
Sep 16th
‘There a fundamental change in the way we search and source and share opinions, and today anyone can wield opinions far beyond their immediate social groups
I’ve just stumbled upon a fantastic research study carried out by Universal McCann aiming at understanding how consumers use, and interact with social media.
Universal McCann surveyed 17,000 active Internet users in 29 countries, making it one of the most wide reaching investigations into the subject of influence and WOM. Every market is representative by age (16-54) and gender.
They identified 3 key trends: the Rise of Social Media, Digital Friends and the Proliferation of Influencer Channels.
Whilst I am More >
Brands, Social Media and Consumer Buyer Behaviour
Sep 15th
Colourscape Music Festival – Clapham Common
Originally uploaded by Life in LDN
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
The Cluetrain Manifesto
Every day people are having conversations online.
Forming around passions and interests, millions of blogs and hundreds of social networks, message boards, wikis and media-sharing sites (Flickr, Youtube, Picasa etc) are discussing a vast array of subjects.
As audiences seize control, attention and influence shifts outside of a brand’s immediate control. Companies need to recognise that people are engaging with brands with or without More >
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